I have at least one podcaster per week tell me they need help making social media posts. 🧐

For whatever reason, podcasters have told themselves that social media will be the silver bullet for all their podcast growth needs. I’m telling you this because I care about you: if people aren’t listening to your podcast, it’s probably going to take more than an instagram post to change their mind.

So what will actually help you double your podcast downloads this month?

🤖 Use ChatGPT or another AI to help you optimize past episodes. Tell it everything about your podcast and have it ask you questions about your show! Then tell it about each episode (separately) and have it write new, keyword-rich titles and episode descriptions. If no one can find your podcast, no one can listen to it!

💖 Go out of your comfort zone and book a dream guest. This one is going to be scary and if it’s not you’re not doing it the right way. Define the mission, audience, and goals of your podcast, and from there find a handful of dream guests to be on your show. Send them a message! Send them a follow-up message! Tell them why having them on the show would bring value to their work and audience.

💌 Create an email list. This will take you 10 minutes on MailChimp or another service, it’s totally free. Link it in all your episode descriptions and send out a message EVERY time you have a new episode.

💡 Do a self-evaluation of your top 5-10 performing episodes and find the common denominators. What did people like about the episode? What did the episodes have in common? What did you like about the episode? How can you recreate this success?