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It happens to all of us at some point. You’ve put in the time, the effort, and the passion, but your podcast just isn’t gaining traction. You’re asking questions like, “What’s the point?” and “Why am I doing this?!” or “Why does nobody care about this podcast?” These questions are more common than you think, and believe it or not, asking them is a sign that you’re closer to creating a podcast people care about.

Why Your Podcast Audience Isn’t Growing

If your podcast isn’t growing, it’s probably because you’re creating selfish content. It’s easy to get wrapped up in your own stories, your own experiences, and your own interests. But here’s the thing – your audience doesn’t care about your podcast because it’s all about you. They care about what’s in it for them. Are you offering value? Are you solving a problem or providing entertainment that speaks to your audience’s needs and desires? If not, it’s time to rethink your approach.

Action Step: Reflect on your podcast’s content. Is it designed to serve your audience, or is it focused on your own interests? Start shifting your content to be more audience-centered, focusing on what they care about, what they need, and how you can serve them.

The Podcast Meltdown: When You’re Questioning Everything

We’ve all been there – staring at our download numbers, feeling defeated, and wondering if we should just quit. This is what I like to call the “podcaster meltdown,” and it’s a rite of passage for anyone who’s serious about podcasting. But here’s the key: the creators who succeed are the ones who push through this phase.

When you’re questioning everything, it’s important to take a step back and remind yourself why you started in the first place. What was your original goal? Has that goal shifted? Are you still passionate about your topic, or is it time for a pivot? Sometimes, it’s not about quitting but about re-aligning with your purpose.

Action Step: Revisit your podcast’s mission. Write down why you started and what you hoped to achieve. Then, evaluate if you’re still on that path. If not, brainstorm ways to realign your podcast with its original purpose. It’s never too late.

The Long Game: Success Takes Time

In my experience, it takes about 3 years to see real community and listener development from your podcast. If you’re doing a podcast every week that’s 156 episodes.

I’d say after 150 episodes you’re finally going to see where you stand. But do you know when most podcasters give up? I’ll give you a hint. It’s not 150 episodes. It’s 3. 3-7 episodes is how many episodes most podcasters publish before they decide if this is working or not. And that’s just so unrealistic. Success in podcasts will always belong to the creator who is willing to stay the course. Because not only are you consistently showing up for your audience, those other 90% of people who podcast are trying and quitting, you’re getting better, you’re improving your skills. You’re writing more interesting episodes, you’re connecting with your audience, you’re getting better guests, you’re learning not to use your microphone like that.

Practice makes perfect. No one just wakes up being a professional podcaster and you have to give yourself that grace to know you have to practice at this. You can get better and you will if you’re putting in the effort.
Action Step: Commit to the long game. Set a goal for how many episodes you’ll create before you reassess your podcast’s success. Whether it’s 50, 100, or 150 episodes, make that commitment to yourself and stick with it. Trust the process and keep showing up.

Why No One Cares – And What You Can Do

So why does no one care about your podcast? It’s simple: because you haven’t made them care yet. People care when they see value, when they feel like they’re part of something bigger, and when they connect with you and your content on a personal level. Your job is to give them a reason to care.
This means creating content with integrity and purpose. Your podcast needs to be about more than just you; it has to be about your listeners and the value you bring to their lives. Whether you’re educating, entertaining, or inspiring, make sure your podcast is serving a purpose that goes beyond your own interests.

Action Step: Identify the core value your podcast offers. What makes it unique? What need does it fulfill for your audience? Focus on amplifying this value in every episode, and make sure your listeners know why they should care.

Keep Going, Keep Growing

Podcasting isn’t easy, but it’s worth it if you’re willing to put in the work. Remember, success doesn’t happen overnight, and it certainly doesn’t happen by accident. It takes time, effort, and a willingness to adapt and grow. But if you stay committed, keep your audience at the forefront, and consistently deliver value, people will care about your podcast.

Keep going, keep growing, and don’t be afraid to ask the tough questions. Because those questions are what will ultimately lead you to success.

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