Every podcaster needs to know how to rank on the charts for their podcast. In this episode we’ll talk about what podcast charts are and how to understand them!

Podcast Education, Podcast Strategy, Podcasts for Profit

March 18, 2025

Podcast Rankings 101: Why You’re Not Charting and How to Fix It

Podcast Rankings 101 Why Your Podcast Isn't Charting and How to Fix It

Listen to this Episode: Apple Podcasts | Spotify | GoodPods One of the most common questions I get as a podcast producer is: Should my podcast have video? I wish there were an easy answer, but even I wrestle with the pros and cons of adding video to my own podcasts. There isn’t a one-size-fits-all […]

Podcast Education, Podcast Strategy, Podcasts for Profit

March 5, 2025

Should Your Podcast Have Video? The Pros, Cons, and What to Know

Should your podcast have video?

Your Podcast Has a Brand Are You Utilizing It? Every day, we see the power of branding in action. Whether it’s through traditional marketing, social media, personal branding, or the content we consume—like podcasts—branding is everywhere. But what does that mean for podcasters? Why should you care? Most podcasters don’t think of their podcast as […]

Podcast Education, Podcast Strategy, Podcasts for Profit

March 4, 2025

Why Your Podcast is a Brand (Whether You Realize It or Not)

Listen to this Episode: Apple Podcasts | Spotify | GoodPods 2025 is the year of offline marketing. Case in point: Apple TV’s Severance. If you haven’t watched it yet, I highly recommend it. They did one of the most iconic in-person marketing events I’ve seen since 2020 at Grand Central Station. They set up a […]

Podcast Education, Podcast Strategy, Podcasts for Profit

February 10, 2025

How to Promote Your Podcast Offline

Listen to this Episode: Apple Podcasts | Spotify | GoodPods I’m going to say something and you might not agree with me, but in my experience this is the truth: marketing a podcast is harder than having a podcast. Finding the right people that should be listening to your podcast and reminding them every week […]

Podcast Education, Podcast Strategy, Podcasts for Profit

January 29, 2025

Why Your Podcast Marketing Isn’t Working

Why Your Podcast Marketing Isnt Working

Does your podcast qualify for the Spotify Creator Program? All the updates every podcaster needs to know about Spotify in 2025.

Podcast Education, Podcast Strategy

January 11, 2025

Spotify for Podcasters 2025 Updates

What Podcasters Need to Know about Spotify in 2025

In this episode we’re talking about my 10 predictions for podcasts in 2025. Ranging on everything from episode length to AI to YouTube, we’ll cover everything I think is going to change podcasting in the next year to help you succeed and make money with your podcast.

Podcast Education, Podcast Strategy, Podcasts for Profit

January 7, 2025

10 Podcast Predictions for 2025

Podcast Prediction for 2025

A listener profile is your podcast’s north star, it guides your content, defines your audience, and ensures every decision you make aligns with your goals.

Podcast Education, Podcast Strategy, Podcasts for Profit

December 30, 2024

Why You Need a Listener Profile to Grow Your Podcast

Why You Need a Listener Profile for your podcast

When I think about the most impactful and accessible ways for podcasters to make money from podcasting, especially within the first year, it’s having a digital product.

Podcast Education, Podcasts for Profit

December 2, 2024

The Podcaster’s Guide to Making and Selling Your First Digital Product

For the growing number of voters who are tuning in to podcasts, this election season feels different—less about the soundbites, more about the whole conversation.

Podcast Education, Podcast Strategy

October 30, 2024

How Podcasts Are Shaping the 2024 Presidential Election

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Hi, I’m Morgan Franklin. I help business owners and podcasters make money from their podcast. Whether you’re a business owner tired of trying to cut through the noise of social media, a podcaster trying to monetize their existing podcast or you want to start a podcast that will engage listeners and create future buyers. You’ve come to the right place! Through my podcast, 1:1 strategic planning, courses and free resources I’ve helped countless podcasters and future podcasters and I can’t wait to talk to you!