Listen to This Episode: Apple Podcasts | Spotify | GoodPods
There’s a misconception in podcasting that you can only grow your audience through social media. Many podcasters feel that if they don’t have a big social media following, their show won’t thrive. But I’m here to tell you, that’s just not true.
I’ve built my podcasting business, and 100% of my ongoing monthly revenue in 2024 came from networking—both in person and virtually. No social media required. So, if you’re feeling stuck because your Instagram or TikTok isn’t blowing up, don’t worry. In this blog, I’ll show you exactly how to get podcast listeners without relying on social media.
Let’s take a step back and think about how people typically discover new podcasts. Most of us start by asking around. Whether we’re at work, school, or chatting with friends, we’re asking, “Hey, have you listened to any good podcasts lately?”
Word of mouth is huge in podcasting. Recommendations from friends and colleagues often carry more weight than a social media post. The key takeaway? Encourage your listeners to spread the word. Ask them to share your show with friends, and always feature any positive reviews or testimonials. Make it easy for them to become advocates for your podcast.
If word of mouth doesn’t yield results, the next step for most listeners is searching in-app. Whether it’s Apple Podcasts or Spotify, listeners are using search terms to find shows.
This is where podcast SEO becomes crucial. When someone searches for a topic related to your show, you want to be one of the first results they see. Here’s how to make sure your podcast is discoverable:
While you can certainly grow your podcast through word of mouth and SEO, there are other creative ways to get your show out there. Here are a few strategies to try:
Guests can be one of your greatest assets in growing your podcast. When you invite guests onto your show, they’ll often share their episode with their audience, which can help you tap into new listeners. Here’s how to make the most of your guests:
While social media can help with visibility and social proof, it’s not the only way to grow your podcast. In fact, the strategies I’ve shared today—word of mouth, SEO, outreach, and leveraging guests—are often more effective at turning listeners into subscribers.
If you want more help with growing your podcast without relying on social media, please reach out. My 1-hour consultation is perfect for this! Email me at: morgan@morganfranklin.media, or you can contact me here.
Make connections that last.
Shop my Guest Questionarre Template 👇🏼👇🏼
Hi, I’m Morgan Franklin. I help business owners and podcasters make money from their podcast. Whether you’re a business owner tired of trying to cut through the noise of social media, a podcaster trying to monetize their existing podcast or you want to start a podcast that will engage listeners and create future buyers. You’ve come to the right place! Through my podcast, 1:1 strategic planning, courses and free resources I’ve helped countless podcasters and future podcasters and I can’t wait to talk to you!
PRIVACY Policy | TERMS OF SERVICE | Earnings disclaimer | Terms of Purchase
© MORGAN FRANKLIN MEDIA 2024